MODES OF THINKING 0-54

Rather than transpose the existing market led conditions of thought onto conceptual space (as an increasingly limited 'real estate of reality'), Modes Of Thinking instead emancipates newly empowered citizens from pre-packaged, pre-cooked versions of reality offered by politics, media and corporations all brandishing firmly fixed ideologies 1. Consciously employing these modes of thinking to internet Information Retrieval might empower renewed social progress through creating multiple new possibilities and proposing alternative values that greatly expand upon the increasingly monolithic worldview currently rendered through technology2.

1: Jacques Ellul and the Technological Society in the 21st Century, p 113
2: Dunne+Raby, Designed Realities Lab, Parsons School of Design







'My perception is itself a thinking, and my thinking a perception.'
- Johann Wolfgang von Goethe, 1749-1832

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modes of thinking
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